Gen-Z’s tremendous capabilities to turn anything into a widespread trend has worked for the environment in ways that one couldn’t have predicted with ease. The upcoming trendsetter in the modern fashion industry is Vegan Fashion, which—to put simply, is an adaptable lifestyle where you completely give up any clothing, make-up products, ornaments that are derived from animals or aren’t cruelty-free. For example, wool and beeswax. Going Vegan isn’t just a food preference but an elaborate lifestyle, where everything that you consume or use should preferably be animal-based at all.
21st Century is the epitome of representing yourselves through what you wear, and being a vegan fashion enthusiast has its multifold benefits. Better late than never—with such a trend reaching for multiple peaks in the upcoming years, the fashion sector has started to consider more environmental impacts they make during their production. The discernment of several underlying reasons while choosing a vegan way of lifestyle is finally construing to brands’ visions.
There are lots of people who’ve completely switched to veganism, and pledged not to consume any type of product/service stemmed from animal resources, which has created a rising demand for Vegan Fashion. As per reports, more than about 250k men and women from United States alone are demanding vegan fashion to become more readily available to them, instead of being so limited. The Vegan Society reported in 2018(about 4 years ago) that, there were greater than 600,000 reported vegans in the UK alone. And, this number has been continuously climbing up yearly since the year 2013.
Even with such revolutionizing progress of conscious consumerism, many brands hide what they’re leaving behind while packing new clothes every passing minute. Many people aren’t even aware of the fact that the garment industry itself is responsible for 10 percent of the world’s carbon exhausts? Guess what? This is more than all the flight and shipping ships’ trips combined. Anything creates some carbon footprint to an extent, and it holds true to even vegan fashion but when compared to fast fashion, its impact is significantly lower and way-less hazardous. Starting from better marine life, lesser microplastic disposal, betterment of factory workers’ conditions to obviously preventing animals from being harassed—vegan fashion has inevitably become the best alternative.
When talking in terms of statistics based in the United States, a record amount of more than 200k people took part in famous trend of going vegan throughout the month of January, called ‘Veganuary’ since 2019. This trend is meant to encourage individuals to embrace a well-balanced vegan diet plan for the very first few months while kick-starting a new year. Consequently, vegan activewear and shoes have become one of the fastest-growing categories of vegan fashion around the globe. As style brand names are significantly presenting cruelty-free alternatives to suede, fur as well as natural leather, the part of footwear classified as ‘vegan’ enhanced by 27% in the United States and also by 36% in the UK, ever since 2018.
But with such meaningful progressions, there are companies which are tricking people with its greenwashing tactics. Greenwashing a marketing tactic when a company pretends their products to be organically made, but it’s not so. A brand can be ‘environment-friendly’ for its willingness to decrease its carbon footprint, yet not so transparent relating to the production process as well as its textiles’ precise beginning. Despite the fact that the tag ‘cruelty-free’ is becoming a worldwide phenomenon, make sure the brand or firm you purchase from is routinely investigated by a third party in this regard. Also, it’s always better to look for certifications given to them—if any, and if their sustainability qualifications seem lacking, don’t buy it at all.
As conscious customers, look for trustworthy certifications, such as B Corp, GOTS, or Cradle-to-Cradle. Along with that, CSF/Leaping Bunny are one of the most trustworthy cruelty-free certifications when it comes to the fashion sector. Try to choose brands focused on making significant waste reducing/reusing initiatives, while keeping in mind their manufacturing and production techniques.
A huge part of being an active trendsetter when it comes to vegan fashion is to always see if you can contribute to this initiative by selling/reusing your clothing as well as purchasing second-hand things near to your place.
Also, at all times try to recognize specifically what the garments are constructed from and whether this material gets on the ‘to-be-avoided checklist’, starting with traditional nylon and polyester, radiance and also fleece, among others examples. Similarly, it is just as crucial to learn about the manufacturing facility’s location, as well as the working conditions.
Vegan Fashion is about the eco-conscious vision and intentions of a company or brand that they set behind an approach, a material, or a factory. Regardless of our personal preferences, it can be agreed that slow fashion is economical, clean and elegant. The true embodiment of vegan vogue involves a whole lot greater than animal-free or cruelty-free labels. Here, it’s not urged to make you buy new sustainable pieces of clothing and throw away all that you own, since it’ll only lead to overconsumption and create more havoc than ever before. But, its about considering your choices very carefully the next you’re out shopping for your necessities.